Dienstag, 7. August 2007

Bid to make ales 'women-friendly'

Brewers of real ale should join forces with publicans to make the drink more appealing to women, a campaign group has said.

The Campaign for Real Ale (Camra) says 80% of female drinkers have never tried a pint of bitter in a pub.

The group is calling on brewers to target more marketing at women, who now make up a quarter of its 87,000 members.

Read the article:
http://news.bbc.co.uk/1/hi/uk/6934282.stm

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